It really did start from watching the cups pile up in Waterloo station and s.mug was born.
The numbers are shocking: 2.5 billion cups are thrown away each year in the U.K.
Our mission, to make it easier to say no to disposables. Habit change takes time and encouragement. How can we help people remember their favourite re-usable cup? When they forget, what can we do to help them?
The s.mug “to go” rental service is our first endeavour. Forgot your re-usable cup? We’ve got you covered. With a network of like-minded cafés, lovely re-usable mugs and a mobile app that runs our deposit return system, there really is no excuse for single use. Thank you to the brave cafés and people who have joined in to make this happen …. together we can say no to disposables.